108th Annual Fruita Fall Festival

September 22nd & 23rd, 2023

Downtown Fruita, Colorado

Get ready to experience a vibrant celebration of community and creativity at the 2023 Alpine Bank Fruita Fall Festival hosted by the Fruita Area Chamber of Commerce! This year’s festival promises to be new and exciting, with a “Paint the Town” theme that will fill the streets with color and excitement.

As the leaves begin to change and the air turns crisp, downtown Fruita will come alive at the 108th annual Fruita Fall Festival with a range of colorful activities and events. From the third annual art walk to our new art competition, there will be plenty of opportunities to unleash your inner artist and get creative. But that’s not all – visitors can also explore the local vendors, food trucks, and handcrafted goods that make the Fruita Fall Festival special all while you enjoy live musical performances throughout the day. And of course, no Fruita Fall Festival would be complete without fun games and activities for all ages.

So, mark your calendar and get ready to “Paint the Town” at the 2023 Alpine Bank Fruita Fall Festival. Whether you’re a seasoned artist or simply looking to have fun with friends and family, this is an event you won’t want to miss. Come and be a part of a community-wide celebration of creativity and fall fun!



For Vendor Information Contact: 

Fruita Area Chamber of Commerce 



Alpine Bank Fruita Fall Festival

Supported by Republic Services and Presented by Fruita Thrift Shop

Paint the Town 2023 Schedule  

Friday 9/22 

3:00 pm – Booths open, Cigna Hospitality Tent opens 

3:00 pm – 10:00 pm Fruita True Value & Fruita Arts & Culture Board Mural Fest on South Mulberry Street 

4:00 – 5:30 pm – Primary Care Partners Mulberry Stage featuring The Violet Pines 

5:00 pm – Beer Garden opens, Fruita NAPA Auto Parts What the Fest Brew Fest 

5:30 pm – Family Health West Outhouse races begin on Aspen Street 

6:30 pm – 8:00 pm – Mulberry Stage featuring Slim Pickings 

7:00 pm – Tim and Richard on Civic Center Stage presented by Coloramo Federal Credit Union 

8:30 pm – Hazel Miller Band on Civic Center Stage presented by Coloramo Federal Credit Union 

9:00 pm –Brew Fest last call for beer tickets 

10:00 pm – Festival closes


Saturday 9/23 

7:30 am – Lion’s Club Pancake Breakfast @ Circle Park 

8:00 am – Mesa County Search & Rescue 5K Race at Snooks Bottom 

8:30 am – Atlasta Solar Center Farmer’s Market opens @ Circle Park 

8:30 am – 11:30 am – Music by Paul Teerlink @ Circle Park Gazebo 

9:00 am – Booths Open 

10:00 am – Grand Valley Bank Parade begins 

11:00 am – Coloramo FCU Civic Center Beer Garden Opens 

11:00 am – Fruita Thrift Shop History Fair @ Cavalcade  

11:00 am – Bank of the West Cornhole Tournament @ Civic Center Park 

11:30 am – Mulberry Stage – Dance Performance by Reverent Rhythms  

12:00 pm – 3:00 pm Music by Diane West @ Circle Park Gazebo 

12:00 pm – Mesa Benefits Baking & Canning Contest Judging begins at The Christi Reece Group Office 

12:00 pm – Grand Valley Bank Parade winners announced @ Civic Center Stage 

       Mesa County Search & Rescue 5K winners announced @ Civic Center Stage 

12:30 pm – Sweet and Simple Cupcakery Cupcake Eating Contest @ Mulberry Stage 

1:30 pm – LeafGuard Gutter Protection & Chow Down Fruita Pet Show at Mulberry Stage  

1:30 pm – Sam Wayt on Civic Center Stage  

2:00 pm – Misti Dawn on Civic Center Stage  

3:00 pm – Courtney Grieger on Civic Center Stage presented by FCI Constructors 

3:30 pm – Mesa Benefits Baking & Canning Contest Winners announced on Civic Center Stage 

    Fruita True Vale & Fruita Arts & Culture Board Mural Fest winner announced @ Civic Center  

4:00 pm – Enstrom Candies 7th Annual Beard Rally on Civic Center Stage  

4:00 pm – 5:30Mulberry Stage featuring PB&J Jazz Band 

4:30 pm – LeafGuard Gutter Protection Art Walk on South Mulberry Street opens (until 8:00 pm) 

5:00 pm – Ragged Union @ Civic Center Stage  

6:30 pm – Blue Canyon Boys @ Civic Center Stage presented by Chesnick Realty 

6:30 – 8:00 pm –Mulberry Stage featuring Super Fox 

8:00 pm – Fruita Lion’s Club Raffle Winners Announced 

8:30 pm – Ryan Chrys & the Rough Cuts @ Civic Center Stage presented by FCI Constructors 

10:00 pm – Festival Closes 


Sunday 9/24 

7:00 am The Community Hospital Banana Ball Tournament at Little Salt Wash Park 

8:00 am FMHS Cheer Golf Tournament at Adobe Creek Golf Course 

What the Fest Brew Fest

On September 22nd, at Civic Center Park, from 5:00pm-10:00pm, try beers from a variety of different breweries from all across mesa county, while you enjoy the live music of Fruita Fall Festival. With your ticket, you will receive a 9.75oz glass beer taster stein, 3 full 16oz pours, and a 2023 Fruita Fall Festival shirt. Tickets are $40 presale, and $50 at the door the day of the event.

Fruita Fall Festival’s 2023 Art Contest T-Shirts

This is the first year that Fruita Fall Festival has introduced the Fruita Fall Festival Art Contest! Pre-order the first annual Art Contest T-Shirt! This year’s winner is Andrea Stolarczyk, with her piece titled “Tractor Rex”! 

Fruita Fall Festival Music 

Fruita Fall Festival wouldn’t be Fruita Fall Fest without the MUSIC! Here is 2023’s lineup!  

Friday, Sept 22nd 

7pm – Tim & Richard 
8:30pm – HAZEL MILLER BAND (Friday Night Headliner)

Saturday, Sept 23rd 

1:30pm – Sam Wayt 
2pm – Misti Dawn 
3pm – Courtney Grieger 
5pm – Ragged Union 
6:30pm – Blue Canyon Boys (Bluegrass Headliner)
8:30pm – RYAN CHRYS & THE ROUGH CUTS (Saturday Night Headliner)

Mulberry Stage Music

Enjoy live music at Fruita Fall Festival at Mulberry Street stage! On Friday from 4:00pm-5:30pm, The Violet Pines will be playing, and then they will be followed by Slim Pickings from 6:30pm-8:00pm. Then on Saturday PB&J Jazz will be performing on Mulberry Street stage from 4:00pm-5:30pm, and we will end the festival with Super Fox from 6:30pm-8:00pm.  

Experience everything that Fruita Fall Festival has to offer with a variety of subevents to participate in! There is something for everyone at this year’s Fruita Fall Festival, with a special emphasis on art and creative events. So, join us to “Paint the Town” September 22nd and 23rd in downtown Fruita!

2023 Grand Marshal- Donna Stratton

The Fruita Area Chamber of Commerce is proud to announce this year’s Grand Marshal for Fruita Fall Festival, Donna Stratton! Donna has been an advocate for arts and culture here in Fruita for quite some time and has even taken into her own hands to help in supporting local artists through her help in events in Fruita that directly impact local artists. Donna has been supportive of Fourth Fridays, and you can almost always see her there going from booth to booth checking in with artists and helping wherever she canDonna’s support for the arts and culture here in Fruita is one of the many qualities she has that makes her so deserving of being awarded this year’s Grand Marshal. Because of her dedication to local artists, her being named Grand Marshal is very fitting, since this year’s theme for Fruita Fall Festival is “Paint the Town”, and is all about art, color, and community. Donna will ride in the front of the Fruita Fall Festival Parade on September 23rd at 10:00am through the streets of Fruita. 

Thank You to Our Sponsors!

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