Board of Directors
Chairman of the Board
Family Health West
Originally from Liberal, Kansas, Derek moved to Colorado and then later attended Mesa State College receiving a degree in computer science and business. He worked for ACS Business Systems for 18 years as their lead I.T. engineer and later became the I.T. Director at Family Health West in Fruita. He has served on the Board of the Fruita Chamber for 3 years serving as President for the past 2 years.
Grand Valley Bank
Dustin Wells is the Branch President of Grand Valley Bank’s Fruita Branch. He has worked for the bank since May 2002, when he started as a teller. Dustin earned a Bachelor of Business Administration degree from Mesa State College with a concentration in management. He graduated Magna Cum Laude in 2005 and was named an outstanding business senior. Dustin is a fourth generation Fruita native and lives in Fruita with his wife, Aubrey and two daughters Hazel, 5 and Quinn, 3.
Happy Trails Colorado
Allie Daniel is the owner of Happy Trails Colorado. A Life is Good store filled with a variety of optimistic shirts, sweatshirts, and hats, along with a unique inventory of locally made items. She is also very active with the National Multiple Sclerosis Society by sitting on the MS Walk Committee and is also an MS Ambassador. Allie has grown up in the Grand Valley and loves exploring the outdoors including hiking, biking, camping and playing golf with her husband.
Muesum of Western Colorado
Julia began her career at the Museums of Western Colorado in June 2014 as the Curator of Paleontology and Site Manager for Dinosaur Journey and jointly as an Adjunct Faculty member in the Geology Department at Colorado Mesa University. Before coming to the Grand Valley, she worked as a paleontology research assistant at Oklahoma State University’s medical school, instructor for the OSU chapter of the Osher Lifelong Learning Institute, and as a research associate at the Sam Noble Oklahoma Museum of Natural History. She has a passion for teaching and for paleontology and loves leading excavations and paleontological trips with the museum. She has worked on excavations in Montana, Colorado, Wyoming, Utah, and Oklahoma and has worked with natural history museums throughout the United States and South Africa. She has a B.A. in Geology from Hanover College, a M.S. in Geosciences from Idaho State University, and a Ph.D. in Geoscience from The University of Iowa. A recent transplant to the Fruita community, Julia loves the local fun and fair in Fruita, as well as pursuing nature photography, hiking, whitewater rafting and skiing in her spare time.
Greg has over 20 years of experience as a leader helping companies implement marketing and sales enablement strategies. He has helped companies from young start-ups to mature Fortune 100s to launch and re-launch their businesses, products and services. He has been a business owner for over 15 years and is passionate about businesses helping their community grow. Greg is actively involved in the western slope. He is on the Fruita Parks and Recreation Board as well as actively involved in the Fruita Rotary.
Grand Valley Power
Derek Elder is the Member Services Manager for Grand Valley Power. Derek earned a Bachelor of Business Administration degree from Ft. Hays State University before earning his Master of Business Administration degree from Colorado Mesa University in 2014. Born in Northeast Colorado and growing up in a small farming community, Derek and his wife, Heidi, decided to call Fruita home when they relocated to the Grand Valley in 2006. Derek is also on the Board of Directors for the Lower Valley Fire District where he currently serves as the Vice President.Derek enjoys camping, hunting and many other outdoor activities available in Western Colorado. Derek and Heidi are members of Kiwanis Club of Grand Junction and have three sons, Tristin, Jacob and Kyle.
City of Fruita Liaison
Mayor, Joel Kincaid
Merge 2 Media
Joel has lived in Fruita for the past 13 years with his wife Tammy and kids, Kyle (19); and twins Arianna and Taylor (15). Joel enjoys being outdoors and is an active mountain biker and road cycler. Hiking is a common summer activity for him with his family. In 1990, Joel received his Bachelor of Arts degree from Spring Arbor University in Graphic Design. He worked for a screen printing and embroidery company as well as a manufacturing company for over 12 years before starting his own business, Merge 2 Media, Marketing by Design in 2002. Joel has been active in the local Fruita community for the past 12 years. He served as the Fruita Chamber President in 2011 and as Vice President in 2009 and 2010. With his 4 years serving on the Chamber board, he was also active on the Chamber marketing committee for 9 years. Joel is familiar with Fruita having served 8 years on the Fruita Tourism Council. He has served on City Council since 2012. Joel has also been active in the Grand Valley serving for several non-profits and volunteering at his church. He has served on several HOA boards and was on the Camp Rock board for 5 years. He is currently serving on the Fruita Tourism board as well as on the Museum of the West board.
Edward Jones Investments