This weeks Featured Member Business is Happy Trails Colorado in Downtown Fruita.

Where do you go to get your local souvenirs and “Life Is Good” t-shirts? Happy Trails Colorado, of course! Located in the heart of Downtown Fruita, Happy Trails Colorado has been the local and tourist “go-to” store for not just cool souvenirs and handmade local item, but also for a wide variety of “Life is Good” products. With over 80 different styles of t-shirts and more, there are options for anyone and everyone.  Since 2016, owner Allie Daniel continues to spread her love of this optimistic brand, showcasing treasures from local artists and provides a mecca for one of a kind souvenirs.   

The “Life is Good” motto that has kept Daniel smiling thru all of life’s adventures. Whether you love biking, hiking, skiing, camping, relaxing, coffee, the mountains, the beach, spending time with friends, whatever… Happy Trails Colorado has the perfect “Life Is Good” t-shirt for you. “It is three simple words that can change the way you look at your world and remind yourself that no matter what-LIFE IS GOOD,” stated Allie.

In addition to carrying a wide variety of clothing from the “Life is Good” brand, Happy Trails Colorado also sells unique handmade local items and souvenirs. From handcrafted jewelry, local lavender products, Mike the Headless Chicken souvenirs, Fruita gear, disc golf frisbees, hats, magnets, LOKI gear, coffee mugs, coasters, keychains, and so much more. Make sure to stop by Happy Trails Colorado at 217 E. Aspen Ave and check out all the new summer inventory. For more information, go to or call 970-639-7165.