Welcome to Fruita, Colorado!
Named after the fruit trees William Pabor envisioned when he founded the town in 1884, Fruita now thrives in its historic role as an agricultural and business center. Winner of the Governor’s Smart Growth and Development Award for four consecutive years, the city’s charming “hometown” character and extraordinary quality of life are sure to captivate you.
Located in Mesa county, off Interstate 70 at exit 19, Fruita is energized by the Colorado River and its breathtaking surroundings, highlighted by the Colorado National Monument. From its diverse economic base and world-class sports and leisure activities to its bountiful fields of agricultural crops, Fruita’s offerings are abundant.
Mission: Growing our community one business at a time by cultivating creative and successful partnerships.
2019 Fruita Farmers Market
For more information on this year’s Fruita Farmers Market & Vendor Opportunities, click here!
Featured Member Business
Where do you go to get your local souvenirs and “Life Is Good” t-shirts? Happy Trails Colorado, of course! Located in the heart of Downtown Fruita, Happy Trails Colorado has been the local and tourist “go-to” store for not just cool souvenirs and handmade local item, but also for a wide variety of “Life is Good” products. With over 80 different styles of t-shirts and more, there are options for anyone and everyone. Since 2016, owner Allie Daniel continues to spread her love of this optimistic brand, showcasing treasures from local artists and provides a mecca for one of a kind souvenirs.read more