Welcome to Fruita, Colorado!


Named after the fruit trees William Pabor envisioned when he founded the town in 1884, Fruita now thrives in its historic role as an agricultural and business center. Winner of the Governor’s Smart Growth and Development Award for four consecutive years, the city’s charming “hometown” character and extraordinary quality of life are sure to captivate you.

Located in Mesa county, off Interstate 70 at exit 19, Fruita is energized by the Colorado River and its breathtaking surroundings, highlighted by the Colorado National Monument. From its diverse economic base and world-class sports and leisure activities to its bountiful fields of agricultural crops, Fruita’s offerings are abundant.


Mission: Growing our community one business at a time by cultivating creative and successful partnerships

Business Spotlight – Fruita Chiropractic and Massage

The greatest medicine is to teach people how not to need it. At Fruita Chiropractic, they strive to make each and every patient feel and function at their highest level without drugs or surgery. They are a family based clinic and practice the philosophy of treating...

Business Spotlight – DJ Ryan Griz Entertainment

There are people who play records and there are DJ's who blow minds. Ryan Griz is no exception of this. He is a DJ and founder of DJ Ryan Griz Entertainment. His professional career began after he finished college. He started in the radio business with MBC Grand...

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