Fruita Area Chamber of Commerce

Fruita Area Chamber of Commerce

Fruita Area Chamber of Commerce

Fruita Area Chamber of Commerce

Growing our community one business at a time by cultivating creative and successful partnerships

Welcome to Fruita, Colorado!


Named after the fruit trees William Pabor envisioned when he founded the town in 1884, Fruita now thrives in its historic role as an agricultural and business center. Winner of the Governor’s Smart Growth and Development Award for four consecutive years, the city’s charming “hometown” character and extraordinary quality of life are sure to captivate you. Located in Mesa county, off Interstate 70 at exit 19, Fruita is energized by the Colorado River and its breathtaking surroundings, highlighted by the Colorado National Monument.

From its diverse economic base and world-class sports and leisure activities to its bountiful fields of agricultural crops, Fruita’s offerings are abundant.

Small Business Sat. Scavenger Hunt

Small Business Saturday Scavenger Hunt


How Well Do You Know Your Neighborhood?

Join our Scavenger Hunt on Small Business Saturday, Nov. 28th!



  • Get the clues for the participating businesses
  • Go to the business
  • Take a selfie with the employee wearing the blue “Shop Small” button
  • When you have all ten photos, create an album and post to the Fruita Area Chamber Facebook page
  • A winner will be drawn the following Monday

Clues to Participating Businesses

  1. For all your hardware needs this business is truly a value.
  2. One smokin Pig!
  3. What you find here could be a million years old.
  4. Saddles & Boots is what your cowboy will find here!
  5. Not new but slightly uncommon.
  6. If you’re trekking on 2 wheels, this business will get you movin.
  7. Not just for cats & dogs.
  8. If you’re thrifty and spend wisely this is the shop for you.
  9. The perfect solution for your sweet tooth.
  10. You can quench your thirst with these suds but can’t wash your car.


A special “Thank You” to the below businesses who provided prizes for this event!!!  Their community support is greatly appreciated.

  • Pepsi:  Cruiser Bike (The WTF Cycle)
  • Budweiser:  Grill Cooler
  • Palisade Brewery:  $25 Gift Card & Two Trucker Hats
  • High Country Beverage:  Coors Light and New Belgium Swag
  • Fruita Rib City Grill:  Incredible T-Shirt & $25 Gift Certificate

Go Wildcats!!

Come down to Aspen Ave. today at 4:45 to support the FMHS Football team as they head off to the 2nd round of 5A playoffs! Wear your wildcat blue to show your... read more

Fruita voted “Top Adventure Town” by Elevation Outdoors!!

It’s tempting to write Fruita off as nothing more than a mountain bike destination, and though fat tires will always be the heart of the place as an adventure town, the real story is that of an agricultural and energy-extraction-based city rethinking itself as a true community of the New West. Fruita’s famed singletrack only exists because the community (starting at Over the Edge Sports) built and supported it. Now, the place is booming beyond biking. Here’s what we like best in this Colorado town that’s a model for the world. Duh, the mountain biking. We could run down the countless classic trails here, but we are betting you know most of them already. So check out something new. The rollicking, eight-mile Sarlacc Trail opened up last May. Plus, 20 campsites were added in 2015 to the 18 Road Trailhead camping area, making it easier to find a spot if you are coming in late on a Friday. Colorado National Monument just does not get the love it deserves. The place harbors one of the best campgrounds in the state, red-rocks hike away from bike crowds, classic multi-pitch climbing and the perfect early season road bike loop. Also new this year, the Rim Rock Marathon—which runs across the monument—will end in downtown Fruita November 7th. The 25-mile paddle down the Ruby-Horsethief section of the Colorado River may be the best family float in the state. While it was becoming very crowded, the BLM has added a campsite permit system, which ensures you will have a spot on the river. You can rent boats and gear (and launch) right in town at Rimrock Adventures.... read more

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